Do Domain Names Matter When Flipping Websites?

There was a point in time when domain names seemed to matter a lot. That was the .com craze, and now that it has passed more and more people seem to be looking past the domain names and into the actual website statistics itself. Still, this does not mean to say that domain names don’t matter any longer, because the truth is that they still do – to a degree. The real question at hand is: How much do domain names matter when flipping websites nowadays?

Quite frankly, a good domain name is its own reward. Keyword based domain names have been shown to improve search engine rankings slightly, but not so much that you’d be willing to choose a keyword based domain with no sales whatsoever over one with a decent record of sales. So if you’re buying a website to flip, then you shouldn’t worry too much about the domain name itself but rather focus on the profit statistics. On the other hand, if you’re creating your own website then you have a fair amount of freedom – and choosing a good domain name can’t hurt!

Generally speaking, the idea behind a good domain name is that it should be memorable and contain as many keywords as possible. Mind you, too many keywords is definitely not a good idea as that will just make the domain name bulky and less memorable to boot! Choosing something simple, succint and yet keyword-based is very much the idea of the day. It is worth noting that if you’re creating a website to flip then it is most certainly not worth paying for a premium domain name!

Some non-premium domain names are worth looking into however, and you can find auctions of domain names on numerous websites. The reason to look into these auctions is that they are mostly old domain names that have been used in the past, and so you might be able to get a little bit of residual traffic from them if you purchase them. On top of that, you might also find a couple of great ideas for names, and a few bargains as well!

Basically, the fact of the matter is that nowadays the effect of a good domain name is really secondary to its results as a website. People have learnt a lot since the .com craze and it has been proven time and time again that a good domain name does not necessarily mean that a website is going to be successful. It is what you do with the domain name that really counts, and that is where you should focus the bulk of your efforts.

Remember this, and if you happen to have the liberty of choosing your own name – choose something decent. If not, there’s no point worrying about it at all!


Warning: Missing argument 2 for wpdb::prepare(), called in /home1/cangaru/public_html/websiteflipping/wp-content/plugins/wp-hover/hover.php on line 510 and defined in /home1/cangaru/public_html/websiteflipping/wp-includes/wp-db.php on line 1290
    Welcome to my Blog


      Click Here for a FREE E-Book